UPM SERDANG - The Corporate Social Responsibility (CSR) Programme, "Growing Trees, Building Futures," was successfully carried out by the Faculty of Modern Languages and Communication (FBMK), UPM, in collaboration with SMBC SSC Sdn. Bhd. The programme involved approximately 150 participants, consisting of FBMK and SPE students, as well as staff from SMBC and UPM.

This programme achieved its primary goals of raising awareness about environmental sustainability and providing participants with insights into effective financial management. Key activities included tree planting, symbolising UPM's commitment to sustainability. A special lecture on financial management, delivered by the Credit Counselling and Debt Management Agency (AKPK), also guided participants on the basics of smart financial management.

The Dean of FBMK, Associate Professor Dr. Hazlina Abdul Halim, stated that the success of this programme demonstrates the strength of collaboration between UPM and the corporate sector, fostering social awareness and responsibility for environmental sustainability among students and staff.

The Deputy Vice-Chancellor (Academic and International), Prof. Dr. Ismi Arif Ismail, emphasised that the programme aligns with UPM’s commitment to the Green Sustainability initiative and the Food Security Policy. "The success of this programme reflects UPM’s role in nurturing a generation that is concerned about environmental issues while providing essential financial knowledge for their future," he said.

Meanwhile, the President of SMBC SSC Sdn. Bhd., Mr. Satoshi Aoki, expressed pride in collaborating with UPM on this programme. "At SMBC, we believe that environmental conservation and financial education are key steps towards building a better future. We hope this collaboration can continue to contribute to the well-being of the community and the environment," he remarked.

The Corporate Social Responsibility Programme "Growing Trees, Building Futures" not only successfully raised awareness about environmental sustainability but also empowered participants with crucial financial knowledge to face future challenges.

Date of Input: 06/01/2025 | Updated: 06/01/2025 | amira.rahim