PACA 2016 recognises the Asian voices on communication research
PACA 2016 officiating ceremony. From left: YBhg. Prof. Dr. Abdul Mua'ti @ Zamri Ahmad (Dean of FBMK), YBhg. Prof. Datin Paduka Dr. Aini Ideris (UPM Vice Chancellor), YAB Datuk Seri Dr. Salleh Said Keruak (Minister of Communications and Multimedia Malaysia), Dr. Seon-GiBaek (PACA President) and Dr. Hamisah Hasan (Chair of PACA 2016)
Serdang, 21st July 2016 – The Department of Communication, Faculty of Modern Languages and Communication UPM has organised the 11th Biennial Convention of the Pacific and Asian Communication Association (PACA) with the central theme entitled Future Paradigm of Asia: Culture, Communication and Integration. The conference was held at the Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Serdang, from July 21st -24th , 2016. It was officiated by YAB Datuk Seri Dr Salleh Said Keruak, the Minister of Communications and Multimedia Malaysia. Also present at the opening ceremony was Yang Berbahagia Prof. Datin Paduka Dr. Aini Ideris, the Vice Chancellor of Universiti Putra Malaysia.
The main aim of the conference was to create a platform for academics and practitioners to share current trends and issues in Communication. Research on communication especially within the Asian region lacks proper recognition. Often times, voices from this part of the world are less heard in the global research community. There is a dire need for attention and recognition from Asian and Pacific scholars, practitioners and activists, given the rapid socio-political and economic changes and developments in this part of the world.
PACA was founded on March 1st 1995 to provide specialised programs that are unaddressed by the World Communication Association (WCA) and to promote Asia-centred intercultural communication research. Throughout the conference, local and international presenters had shed light on a wide range of topics which included, but were not limited to, transnational and cross cultural communication, youth and identity, political communication, branding and public relations.
Date of Input: | Updated: | ewan
Universiti Putra Malaysia
43400 UPM Serdang,
Selangor Darul Ehsan,