In the dynamic business landscape, understanding customer segmentation and its link to lifetime value analysis is crucial. Businesses categorize customers based on demographics, geography, psychographics, and behavior, allowing them to analyze lifetime value within each group. Customer lifetime value assesses the money a customer spends over their relationship with a company. An example illustrates how a fictional retailer calculates CLV, emphasizing the importance of segmentation. Segmentation aids in identifying valuable customer groups, tailoring marketing strategies, building personalized connections, suggesting relevant products, and designing offerings that resonate. Ultimately, embracing customer segmentation empowers businesses to make informed decisions, enhance customer experiences, and foster enduring growth.

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Peranan Segmentasi Pelanggan dalam Analisis Nilai Sepanjang Hayat 

Date of Input: 08/01/2024 | Updated: 08/01/2024 | norhidayatul