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Integrated Marketing Communication Program: Promotional Empowerment of TVET Programs

14 June 2023 - Integrated Marketing Communication Program: TVET Program Promotion Empowerment was held with more than 50 TVET officers from the Industrial Training Institute (ILP) located at the Multipurpose Hall, Ministry of Human Resources, Putrajaya from 9am to 5pm. This program is run by Master of Corporate Communication students and officiated by Associate Prof. Dr. Nor Azura Adzharuddin, Head of the Department of Communication, Faculty of Modern Languages & Communication as well as the Project Leader.
This program was also attended by Ts. Kamaruzaman Haji Md Ali, Deputy Director General, Department of Human Resources, YBRs Mrs. Hasnida Samsudin, Head of Corporate Affairs Section, Corporate Communications Unit, Ministry of Human Resources and Ms. Low Ngai Yuen from AEON Group, as speakers in the afternoon session.
This program aims to provide exposure and knowledge about Integrated Marketing Communication to communication officers and officers who form the national TVET learning policy, as well as explore the concept of IMC to further strengthen the promotion of learning and careers in the TVET field.

Date of Input: 15/06/2023 | Updated: 15/06/2023 | ma_husaini

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