Employer Branding 101 | Are Your Frontline Staff Trained To Be Compassionate Supporters? | FACULTY OF MODERN LANGUAGES AND COMMUNICATION fbmk
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Employer Branding 101 | Are Your Frontline Staff Trained to Be Compassionate Supporters?

Many of us may have experienced the difference between a cheerful talent expert who invites you to a position available compared to others where the interaction is merely transactional and to "fill" the position.

When an interview is scheduled, on one hand, the hiring manager explains the role, informs you of who you will meet, and provides you with all the information you need to succeed. If there is a lack of clarity about the role and how the organisation can harness our potential to progress rather than just "serve" current needs, there is a serious issue.

Reference: Employer Branding 101 | Are Your Frontline Staff Trained to Be Compassionate Supporters?

Date of Input: 21/05/2024 | Updated: 16/07/2026 | amira.rahim

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FACULTY OF MODERN LANGUAGES AND COMMUNICATION
Universiti Putra Malaysia
43400 UPM Serdang
Selangor Darul Ehsan
03-9769 3700
03-9769 3727
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