The fashion industry's sustainability challenge requires consumers to go beyond blaming brands and actively engage in responsible consumption. Shifting focus from production to the "last mile," where consumers make choices, is crucial. Understanding consumer motivations, addressing consumption patterns, and promoting sustainable choices involve recognizing the impact of fast fashion on labor, environment, and animals. Consumers can practice self-control through pre-commitment and forming good habits. Marketers can educate and assist decision-making by understanding psychological barriers, while producers, exemplified by Stella McCartney, can embed sustainability into their business philosophy, materials, and practices. Collective action on the demand side can lead to a more sustainable future.

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Penggunaan yang Berwawasan: "Masa Akhir" dalam Kesejahteraan dan Kelestarian 

Date of Input: 08/02/2024 | Updated: 08/02/2024 | norhidayatul